THE DEVELOPMENT OF INHERITANCE TRADITIONS IN SOCIETY IN THE CONTEXT OF GLOBALIZATION

ISROILOV BEKTOSH ERKINOVICH

Candidate of Philosophy, Associate Professor, Researcher at the Samarkand State Institute of Foreign Languages

Keywords: society, values, heritage


Abstract

This article reflects the growing need for heritage traditions in the process of globalization as a result of information technologies and economic integration. Because this situation threatens to change the boundaries of national culture and the full expression of traditional values. It is based on the fact that national traditions serve not only as historical experience, but also as a key element of cultural identity. Therefore, preserving traditions, passing them on to the younger generation and adapting them to modern conditions is an urgent task. The main advantage of the traditional approach is the roots of national history, their expression in personal and collective experience. However, in the context of globalization, this process is facing many technological and cultural pressures. As a result, there is a need to develop new strategies to preserve and strengthen national traditions. Solutions aimed at creating effective mechanisms for preserving this national heritage are expressed in heritage. Heritage is recognized in modern culture as the main means of achieving new cultural paradigms through innovative approaches to the formation of creative thinking. Through this process, new cultural and social solutions emerge based on creative thinking and innovative ideas. However, this trend can in some cases lead to the weakening of traditional values. Because the digital space and global information flow weaken the identity of local culture. Therefore, the article analyzes the possibilities and limitations of innovative approaches in the formation of creative thinking.

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